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See Attrition before it happens

Predict account attrition 3 months in advance with 70% accuracy

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6 Patterns of Customer Attrition

When paired with the VALID Intelligence Platform's attrition prediction model, these 6 segments can inform an FI's messaging and retention campaigns

01

Healthy

  • 0.5% churn rate
  • $11,837 avg. balance
  • 90% would stay if their institution had tried

Values faster access to money (15%) better rates (14%), and banking locally (12%); roughly half have a mortgage w/ primary FI

02

Gradual Disengager

  • 3.7% churn rate
  • $10,416 avg. balance
  • 70% would stay if their institution had tried

Values faster access to money (13%); along with Healthy use primary FI for all their finances

03

Balance Drainer

  • 2.7% churn rate
  • $9,452 avg. balance
  • 72% would stay if their institution had tried

Take > 3 months to switch, often due to OD & Fees and are higher earners with ¼ earning > $100K

04

Dormant

  • 5.9% churn rate
  • $2,814 avg. balance
  • Least likely to be retained and use multiple FI's for their finances

Skew small business (14%) and promotional offer seekers

05

Risky

  • 0.5% churn rate
  • $874 avg. balance
  • 60% switch all at once

75% of all charge off; 12% are paid by check and 76% earn < $50K annually

06

Failure to Launch

  • 32.5% churn rate
  • $8 avg. balance
  • Most close within 3 months and never see a direct deposit

These customers abandon the account activation process, sometimes not even funding the account

Introducing the VALID Intelligence Platform ​​
Know Who's Leaving Before They Leave
Valid's Attrition Intelligence Module scores every checking account against six behavioral archetypes — Risky, Balance Drainer, Dormant, Gradual Disengager, Failure to Launch, and Healthy — giving your team an early-warning signal instead of a lagging closure report.
Segment accounts by attrition risk archetype, not just a single score
Trigger targeted retention offers before disengagement becomes closure
Quantify revenue and deposit balances at risk to prioritize retention campaigns and product development decisions
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Turn New Accounts Into Active Relationships
Identify value on Day 1 and accelerate the path from account opening to activation.
Predict future account value at the time of account opening
Identify gaps in the activation funnel that turn dormant new accounts into primary relationships
Build products that drive usage and value by understanding their importance to your most important customers
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Behavior Based ML that Identifies Deposit Fraud without Customer Friction
From fraud identification to funds acceleration, Deposit Intelligence from VALID delivers the risk platform that enables you to deliver good funds instantly to your customers- without risk.
Reduce check deposit fraud by over 80%
Offer instant access on deposits without risk to your balance sheet
Reduce false positives by over 70% and drive automation, even on check deposits
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Set Limits That Match Real Behavior, Not Static Rules
VALID combines the account value, risk scoring, and transaction intelligence to set the right limit for every account.
Manage customer limits dynamically based on their value and risk- not just a business rule
Reduce one of the highest triggers for attrition: money movement friction
Activate good accounts faster through limits that meet them where they are
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“Valid Systems’ commitment to helping Snowflake mobilize the world’s data can be seen through the launch of InstantFUNDS”

Tom Gray
Director, FSI Data Cloud Products

Real-Time ML Decisioning Under 100ms

Rapid model execution across millions of accounts, 24/7.

Data Integration Powered by Snowflake

Models run natively in Snowpark Container Services and your data never leaves Snowflake.

Full Compliance Audit Trail

Enterprise-grade governance and defensible audit logs on every decisioning event.

ML powered by Snowflake

Valid's models execute natively in Snowpark Container Services with intelligent compute pool orchestration.

Data Decisioned in Snowflake

No third-party detours, no external API hops.

Real-Time At Scale

Always-on decisioning with behavioral features and audit trails on every event.

Skip The Three-Year AI Roadmap

ML decisioning without the multi-year build. Deploy with Valid on Snowflake and go live in weeks, not years.

From portfolio strategy to the front line, VIP gives every stakeholder in the acquisition and retention lifecycle the answer they need in their language.

DEPOSITSMKT
  • Is the bank acquiring quality relationships, or just volume?
  • Which subproducts and programs to promote, redesign, or sunset
  • Which channels and programs produce durable, high-value accounts
 

Owning growth strategy

PRODUCTCHANNELS
  • Segment- and channel-level detail on the new-account funnel
  • Why accounts go unfunded or abandon activation
  • Early warning signals from first customer contact
 

Running the funnel

RISKFRAUD
  • Instant vs. pended approval friction, calibrated correctly
  • Screen out fraud without suppressing good accounts
  • Funding rate and time-to-fund by approval path
 

Calibrating risk

PDF

VALID × SNOWFLAKE WHITEPAPER

5 Patterns of Customer Attrition

How top banks spot silent churn signals before the relationship is gone — and what to do in the first 48 hours.

Download the report →

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20 Years Providing Risk Management Solutions for the Nation’s Largest Financial Institutions

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