
See Attrition before it happens
Predict account attrition 3 months in advance with 70% accuracy

When paired with the VALID Intelligence Platform's attrition prediction model, these 6 segments can inform an FI's messaging and retention campaigns
Healthy
- 0.5% churn rate
- $11,837 avg. balance
- 90% would stay if their institution had tried
Values faster access to money (15%) better rates (14%), and banking locally (12%); roughly half have a mortgage w/ primary FI
Gradual Disengager
- 3.7% churn rate
- $10,416 avg. balance
- 70% would stay if their institution had tried
Values faster access to money (13%); along with Healthy use primary FI for all their finances
Balance Drainer
- 2.7% churn rate
- $9,452 avg. balance
- 72% would stay if their institution had tried
Take > 3 months to switch, often due to OD & Fees and are higher earners with ¼ earning > $100K
Dormant
- 5.9% churn rate
- $2,814 avg. balance
- Least likely to be retained and use multiple FI's for their finances
Skew small business (14%) and promotional offer seekers
Risky
- 0.5% churn rate
- $874 avg. balance
- 60% switch all at once
75% of all charge off; 12% are paid by check and 76% earn < $50K annually
Failure to Launch
- 32.5% churn rate
- $8 avg. balance
- Most close within 3 months and never see a direct deposit
These customers abandon the account activation process, sometimes not even funding the account
“Valid Systems’ commitment to helping Snowflake mobilize the world’s data can be seen through the launch of InstantFUNDS”
Tom Gray
Director, FSI Data Cloud Products
Real-Time ML Decisioning Under 100ms
Rapid model execution across millions of accounts, 24/7.
Data Integration Powered by Snowflake
Models run natively in Snowpark Container Services and your data never leaves Snowflake.
Full Compliance Audit Trail
Enterprise-grade governance and defensible audit logs on every decisioning event.
ML powered by Snowflake
Valid's models execute natively in Snowpark Container Services with intelligent compute pool orchestration.
Data Decisioned in Snowflake
No third-party detours, no external API hops.
Real-Time At Scale
Always-on decisioning with behavioral features and audit trails on every event.
Skip The Three-Year AI Roadmap
ML decisioning without the multi-year build. Deploy with Valid on Snowflake and go live in weeks, not years.
From portfolio strategy to the front line, VIP gives every stakeholder in the acquisition and retention lifecycle the answer they need in their language.
- Is the bank acquiring quality relationships, or just volume?
- Which subproducts and programs to promote, redesign, or sunset
- Which channels and programs produce durable, high-value accounts
Owning growth strategy
- Segment- and channel-level detail on the new-account funnel
- Why accounts go unfunded or abandon activation
- Early warning signals from first customer contact
Running the funnel
- Instant vs. pended approval friction, calibrated correctly
- Screen out fraud without suppressing good accounts
- Funding rate and time-to-fund by approval path
Calibrating risk
VALID × SNOWFLAKE WHITEPAPER
5 Patterns of Customer Attrition
How top banks spot silent churn signals before the relationship is gone — and what to do in the first 48 hours.
20 Years Providing Risk Management Solutions for the Nation’s Largest Financial Institutions
Book a Working Session
Better understand how the VALID Intelligence Platform can deliver value to your portfolio with your data.