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Donna Cichani

Donna Cichani

Donna Cichani leads product at Valid Systems, where she focuses on bringing data-driven intelligence to financial institutions. She works across product and growth to help banks adopt predictive analytics for better and safer customer experience, risk management, and lifecycle decisioning.

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The Retention Dividend: How Reducing Attrition Builds Your Deposit Por tfolio

The Five Patterns of Customer Attrition: A New Framework for Proactive Retention in Banking Introduction Customer attrition is one of the most persistent and misunderstood..

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