Amy Seintourens asks a lot of questions. Not the loud kind. The quiet kind that doesnât let go â the kind that sit in the back of your mind until the answer finally makes sense.
That habit shaped her career. Before Amy ever ran a fraud department, she decided she wanted to build one. She said it out loud. More than once. She paid attention to how fraud actually showed up â who it hurt, where the gaps were, and what wasnât working.
So, when her institution finally created a centralized fraud team, leadership didnât have to look far. Amy was already doing the work. Even then, she wondered if she was ready. Learning by listening first Amy didnât take a straight path into fraud. Her early career started in customer service, back when fraud teams werenât centralized and technology looked very different.
You helped customers with everything â and sometimes that meant helping them when something felt off. She listened closely. She asked questions. She followed problems until they finally made sense. Years later, while working at an online bank, fraud became real in a new way. There were no branches. No face-to-face meetings. Just behaviors, patterns, and people pretending to be someone they werenât.
Thatâs where Amy fell in love with the work. If she had to explain her job to her grandmother, she wouldnât use titles or tools.
âI help protect people,â sheâd say.
Thatâs still how she sees it. The teacher in the room (by choice) Ask Amy what problem she spends the most time solving, and she wonât say alerts or losses. Sheâll say education. Customers donât know what fraud teams know. And theyâre not supposed to.
That gap is where risk lives â especially for older adults. Amy spends a lot of time talking. With branch staff. With members. Sometimes face-to-face with people who have already been scammed once â and are close to falling for it again. She explains. She repeats herself. She tells stories. She slows things down. Because stopping fraud isnât always about catching the bad guy. Sometimes itâs about helping someone pause before they make a decision they canât undo.
Amy has worked in rooms where she was the only woman. Rooms full of men, some with law enforcement backgrounds. Rooms where she had to prove she belonged. She did. Over time, she noticed something. Women remember details. They trust their instincts. They donât let things go just because someone says, âItâs probably fine.â In fraud, those traits arenât weaknesses. Theyâre advantages. Today, Amy speaks up with calm confidence. Not loudly. Just clearly. Built from experience.
One of the proudest moments of Amyâs career didnât come from a single case. It came from building something that didnât exist. When she joined her current institution, there was no centralized fraud department. Amy made her goal clear: she wanted to create one.
Years later, when leadership decided the time was right, she was asked to lead it. Even then, the doubt crept in. Did they make the right choice? Amy is honest about that feeling. Many women carry it. Imposter syndrome doesnât mean you donât belong. Most of the time, it means you care. She learned to sit with the discomfort â and keep going anyway.
Fraud is changing fast. Technology is moving even faster. Amy is excited about the tools available today â but sheâs realistic. The same tools helping fraud teams are also helping fraudsters.
Thatâs why she believes the most important tools arenât technical. Education. Communication. Listening. Fraud prevention only works when people understand why theyâre being asked to slow down, double-check, or ask one more question.
If this chapter of Amyâs life had a title, she already knows what it would be: "Unexpected changes. Exciting opportunities". And from the way she shows up every day â protecting people, teaching others, and building systems that last â itâs clear sheâs exactly where sheâs meant to be.
âFraud doesnât always look big at first.â
Sometimes, it sounds like a phone call. Thatâs how it started for De'Airra Belcher đđ„
Someone called and said they were from the IRS. They told her she owed money. They said her accounts could be frozen. They even mentioned her motherâs address. It felt real. Her heart raced. Her body went hot. Fear set in fast. But instead of panicking, DeâAirra paused. She asked questions. She took notes. She searched online. Thatâs when she realized the truth. It was a scam. Someone pretending to be someone else.
At the time, DeâAirra had only been in banking for about a year. She hadnât developed what she now calls her âfraud gut.â She didnât yet have the tools, language, or experience to fully understand what had happened. But the moment stayed with her.
In 2016, DeâAirra was introduced to Regulation E while working as a Dispute Resolution Analyst. She later moved into a back-office banking role, where her work focused on account monitoring, customer correspondence, and wire processing. Years later, in 2020, she began transitioning into fraud work at a different employer. Thatâs when everything truly connected.
As she reviewed fraud alerts and case files, the fear and urgency she saw in customers felt familiar. It was the same fear she had felt during that phone call years earlier. The same panic. The same rush to act before thinking.
This time, she understood it. Thatâs what surprised her most. Fraud isnât just numbers on a screen. Itâs personal. People werenât just losing money. They were losing sleep. They were losing trust. They were blaming themselves.
And yet, the process often ends too quickly. A case is closed. A decision is made. And the person is left wondering what just happened. DeâAirra believes something is missing â care in the aftermath of chaos.
She often hears people say, âThey should have known better.â She hates that phrase.
Most people are not trained to spot fraud. They are just trying to live their lives. Fraud works because it creates fear and urgency. It tricks good people into reacting fast.
Thatâs why DeâAirra believes education matters â but it has to be simple. Not long reports. Not big words. Not walls of text. Clear language. Simple visuals. Calm explanations. That what happened to them matters. This way of thinking shows up in everything she does. In her writing. In her work. In how she challenges the way things have always been done.
She calls herself an intentional disruptor â not to cause chaos, but to bring clarity. To slow things down. To reduce panic. To help people feel safer next time. Fraud may never go away. But how we respond to it can change.
And voices like DeâAirraâs remind us that sometimes, the most powerful work in fraud isnât stopping the next dollar lost. Itâs helping someone feel human again after fear takes over.
If thereâs a theme running through this monthâs stories, itâs this: fraud work isnât loud. Itâs patient. Itâs human. And itâs often done by women who ask one more question when everyone else is ready to move on.
Amy and DeâAirra donât show up looking for credit. They show up to protect people, explain hard things simply, and make systems work better than they found them. That kind of work doesnât always trend. But it matters. And itâs exactly why this community exists.
Thanks for reading and see you next month!
If you know someone who deserves to be featured in a future edition, reach out to Laura Hollaway at lhollaway@validadvantage.com. Together, weâll keep celebrating the women who make the fraud industry stronger, smarter, and more connected than ever.